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Broad River Electric Cooperative, Inc.

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Is this your co-op? Avoiding a new scam

Kenny Griswold

Vice President of Information Technology

“We don’t want our members to feel like they can’t pay their bill online. But in today’s world, you can never be too cautious on the internet.”

Scammers use fake online search results to trick co-op members

A new scam is targeting electric cooperative members across the Southeast, and some members of South Carolina co-ops have fallen victim to the scheme.

Scammers are now placing fake websites and phone listings at the top of search engine results, posing as power providers in an attempt to steal members' payment information, according to the National Rural Electric Cooperative Association. These fake listings can appear as sponsored results, map listings or look-alike websites.

In one instance, a co-op member searched online for his power provider and called the number displayed with one of the search results. Instead of a legitimate member services representative, he spoke with a scam artist who convinced him to send a $400 payment. That money never reached the co-op.

A South Carolina co-op member had a similar experience. After searching online, she called the number listed and was offered a $20 discount to pay her power bill over the phone. Surprisingly, the scammer paid her bill, but likely only to buy time to use her card information elsewhere.

“Broad River Electric’s website is secure and contains accurate information for our members,” says Kenny Griswold, vice president of information technology. “Unfortunately, scammers can make fake listings appear in search results. We encourage members to type our web address directly into their browser or call the number printed on their bill.” Below are four ways to protect yourself.

Orange background with a white outline of a laptop and a lime-green screen.

Skip the Search Bar

Rather than relying on search engine results, type Broad River Electric's web address — broadriverelectric.com — directly into the address bar. Better yet, bookmark the website in your browser or use our SmartHub app.

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Use the Number You Know

Call us using the phone number printed on your bill or in past correspondence, not one you find in a search engine.

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Be Wary of Deals

We'll never pressure you to pay quickly or offer a discount for paying over the phone.

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Trust Your Gut

If something seems suspicious during a call, hang up and call us directly at 1 (866) 687-2667.

Beware of the Fake Text

Another way scammers target people is by sending fake text messages. These texts can look like they’re from Broad River Electric and claim your bill is overdue, your service will be disconnected or you’re owed a refund—and include a link to a fake payment site that asks for personal information.

Don't click links or respond to unexpected texts, even if the message seems urgent. Instead, log in to your account through our official website — broadriverelectric.com — or app to verify any claims, or give us a call at 1 (866) 687-2667.

Broad River Electric will never ask for passwords or banking details by text.

Think You've Been Scammed?

Contact Broad River Electric right away at 1 (866) 687-2667. Call your bank or credit card company immediately.

August 27, 2026 Filed Under: Member Information, News

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1036 Webber Rd
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