• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Broad River Electric Cooperative, Inc.

Your Touchstone Energy Cooperative

  • Home
  • Search
  • Login
  • Contact
  • Maintenance Request
  • Member Services
  • Report an Outage
  • Pay My Bill
  • Residential
    • Electric Service
    • Your Bill
    • Rate Structure
  • Commercial
  • Economic Development
    • Map & Regional Resources
    • SC Power Team
  • Energy Solutions
    • Choose Electric Vehicles
    • Save Energy & Money
    • Renewable Energy
    • Resource Center
  • Safety
    • Electrical Safety
    • Storm Center
  • About Us
    • Cooperative Purpose & Principles
    • Service Area
    • Affiliations
    • Board of Trustees
    • Executive Team
    • Capital Credits
    • 2026 Annual Meeting
    • Career Opportunities
    • Observed Holidays
    • Publications
    • Reports, Forms, & Statements
      • Nondiscrimination Statement
  • Serving Our Community
    • Operation Round Up
    • Broad River Electric Charities
    • Education Initiatives
      • Bright Ideas Educator Grants
      • Children’s Book Challenge
      • Youth Tour Application
      • Youth Summit Application
      • Youth Trip News
    • Community News
    • Co-op Connections

Local all-stars run winning play

Asher Littlejohn (left) of Broome High School and Zay Meadows of Dorman High find out how difficult simple tasks can be when wearing a pair of lineman’s rubber gloves.
Asher Littlejohn (left) of Broome High School and Zay Meadows of Dorman High find out how difficult simple tasks can be when wearing a pair of lineman’s rubber gloves.

By Josh P. Crotzer

It's a popular offensive philosophy across all levels of football—if a play is successful, keep running it.

Zyon Ratchford of Gaffney (left) teams with Myrtle Beach High’s Antonio Brown to help Charlie, a kindergartener from Myrtle Beach Early Childhood, with her shopping spree.

Since 2013, football players selected to the Touchstone Energy Cooperatives Bowl have teamed up to guide deserving children from Myrtle Beach schools on a Christmas shopping spree. Two days before the Dec. 13 game at Doug Shaw Memorial Stadium, 88 high school allstars from across the state took a break from practicing to help students from Myrtle Beach Elementary School and Myrtle Beach Early Childhood navigate the aisles of a Target Superstore and check off their wish lists.

“I’ve never done anything like this before,” says Zyon Ratchford, a linebacker from Gaffney High School. “Shopping with a girl is different than with my little cousin. But it meant a lot to be able to help her.”

It meant a lot to the children, too. Their lists included essential items such as coats and socks, as well as whatever toys would fit into the $150 budget. Each of the 44 children were teamed with a player each from the North and South squads, tasked with helping the children find items on their lists.

The shopping spree is sponsored by Broad River Electric Cooperative and the state’s electric cooperatives.

The shopping spree wasn’t the only thing that made game week special. The night before the bowl game, a line crew from Horry Electric set up hands-on demonstrations on the football field so the players could explore careers as cooperative lineworkers.

Spartanburg High’s Brendon Carson and co-op mascot Willie Wiredhand are happy to see the kids fill their bags.

“They are great kids, and we’ve had the best interactions with them,” says HEC Advanced Line Technician Sean Brown. “It’s an opportunity to show them what we do. If they do have thoughts about becoming a lineman, they get a little idea of what it is like.”

Other local players participating included Grayson Crowe of Boiling Springs High, Asher Littlejohn of Broome High, Braylon Blanton of Chesnee High, Jaiden Grate of Boiling Springs High, Brendon Carson of Spartanburg High and Khamari Turner of Chapman High.

South Carolina’s electric cooperatives sponsor the Touchstone Energy Cooperatives Bowl in partnership with the South Carolina Athletic Coaches Association.

January 27, 2026 Filed Under: Charitable Activities, News

Footer

  • Welcome
  • Residential
    • Electric Service
    • Your Bill
    • Pay My Bill
    • PrePay Accounts & SmartHub
    • SmartHub
  • Commercial
  • Economic Development
    • Map & Regional Resources
    • SC Power Team
  • Energy Solutions
    • Save Energy & Money
    • Rebates & Programs
    • Renewable Energy
  • Safety
    • Call Before You Dig
    • Electrical Safety
    • Storm Center
    • Report an Outage
    • Outage Texts
  • About Us
    • Bylaws
    • Cooperative Purpose & Principles
    • Service Area
    • Affiliations
    • Executive Team
    • Board of Trustees
    • Capital Credits
    • Unclaimed Funds Lists
    • Reports, Forms, & Statements
    • 2025 Annual Meeting
    • Career Opportunities
  • Serving Our Community
    • Co-op Connections
    • Operation Round Up
    • Broad River Electric Charities
    • Education Initiatives
    • Bright Ideas Educator Grants
    • Youth Tour Application
    • Youth Summit Application
    • Youth Trip News

Upcoming Events

Observed Holidays

Broad River Electric Cooperative, Inc.
1036 Webber Rd
Cowpens, SC 29330
Get Directions
(866) 687-2667
info@broadriverelectric.com

Something missing?

Let us know so we can provide you with better service. Site Feedback

Copyright © 2026 · Broad River Electric Cooperative, Inc. · Sitemap

Website Development by LimeCuda

twitterfacebooklinkedinyoutubevimeoinstagram

Search Our Website

Quick Links

  • Maintenance Request
  • Member Services
  • Report an Outage
  • Pay My Bill