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Broad River Electric announces new president and CEO

Terry Mallard, CEO  & President

Terry Mallard brings 24 years of cooperative knowledge, experience

Gaffney, SC, February 4, 2016: – Broad River Electric Cooperative’s board of trustees has hired Terry Mallard, of Canton, Georgia, as the new president and CEO. Mallard will replace Broad River Electric interim CEO Richard Baines beginning March 7, 2016.

“We are very pleased and excited to bring an individual the caliber of Terry Mallard to lead our cooperative,” said Norris Fowler, the board’s chairperson. “He has extensive knowledge and experience in financial management, economic development, and other aspects of our industry that will be of great benefit to the members. We also know that he will continue Broad River Electric’s legacy of being involved in our communities.”

Mallard’s arrival at Broad River Electric extends his 24 years in the electric cooperative industry, the last 14 as a regional vice president for National Rural Utilities Cooperative Finance Corporation (CFC) in Dulles, Virginia. While at CFC, he assisted and trained the senior staff and trustees of electric cooperatives across the United States, including those at Broad River Electric.

Originally from North Carolina, Mallard is a certified public accountant licensed in that state. He graduated magna cum laude from Campbell University with a bachelor’s degree in accounting. Mallard also graduated from Southeastern Baptist Theological Seminary with a Master of Arts in Christian Education.

This is not Mallard’s first stint in Gaffney. He briefly lived here in 1988 while working for Dick Sullivan at Quincy’s Steakhouse on Floyd Baker Boulevard.

“I am excited and honored about the opportunity to work with the board, employees and members of Broad River Electric,” Mallard said. “I am fully aware of the great service this cooperative provides to the members and the wonderful communities that it serves.”

Mallard and his wife of 33 years, Vickie, have three grown children and six grandsons. He is an avid runner and has participated in the Boston Marathon three times.

Broad River Electric Cooperative is a non-profit, member-owned distribution cooperative providing services to more than 20,000 members in Cherokee, Spartanburg, Union and Newberry counties in South Carolina and Cleveland, Polk and Rutherford counties in North Carolina in order to improve the quality of their lives.

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